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I'm sure that's true and they're no doubt aware of it. But just because your revenue model needs work doesn't mean you should leave the door wide open to your

by swombat 16y ago

I'm sure that's true and they're no doubt aware of it. But just because your revenue model needs work doesn't mean you should leave the door wide open to your largest competitor to steal your customers who are building apps on your very own platform! Facebook's move makes perfect sense. I'm surprised they didn't do it sooner.

AlexC04 16y ago
Maybe they should start making their own adsense then. Allow publishers to put ad units on their own websites out in the wild. The ads would be of various standard banner sizes Placed via iFrame so they were contextually relevant to the page you were on, but also socially tied back to the person doing the viewing - cookie tracking the user. Self management system through facebook gets an option for placement on the "extended network" I bet facebook clickrates would go WAY up because the ads would be everywhere. What's even better is people who get "BANNED FROM ADSENSE" would have a real viable alternative. It's not a small task - but - seems the way to go. Facebook Adsense
- notintokyo 16y ago
  Could this be what Facebook is planning? They have all the like info from users and plenty of more data beyond that, plus tons of business and developer contacts for leads.
- tlack 16y ago
  I think this is what they're planning. I note that they have made very slow progress on their on-site platform bits (and actually hurt them in many ways by reducing virality) but are constantly improving their off-site stuff, like Like stream stories, the share widgets, and the FB Comments widget. This makes me think their medium to long term strategy is to convert the entire web into a sellable FB ad unit, rather then get everyone to spend their time on FB directly. I know the logic is a bit strange here but I can't find any other reasoning for their actions.
esmevane 16y ago
Do you mean, because they have no ability to compete, they should have made a move to eradicate superior platforms before it became obvious that their ad product is a waste of money?
blueben 16y ago
A small correction. These are Google's customers. Facebook is the one trying to steal them away.

by swombat 16y ago

AlexC04 16y ago

Maybe they should start making their own adsense then. Allow publishers to put ad units on their own websites out in the wild. The ads would be of various standard banner sizes Placed via iFrame so they were contextually relevant to the page you were on, but also socially tied back to the person doing the viewing - cookie tracking the user. Self management system through facebook gets an option for placement on the "extended network" I bet facebook clickrates would go WAY up because the ads would be everywhere. What's even better is people who get "BANNED FROM ADSENSE" would have a real viable alternative. It's not a small task - but - seems the way to go. Facebook Adsense

notintokyo 16y ago
Could this be what Facebook is planning? They have all the like info from users and plenty of more data beyond that, plus tons of business and developer contacts for leads.
tlack 16y ago
I think this is what they're planning. I note that they have made very slow progress on their on-site platform bits (and actually hurt them in many ways by reducing virality) but are constantly improving their off-site stuff, like Like stream stories, the share widgets, and the FB Comments widget. This makes me think their medium to long term strategy is to convert the entire web into a sellable FB ad unit, rather then get everyone to spend their time on FB directly. I know the logic is a bit strange here but I can't find any other reasoning for their actions.

esmevane 16y ago

Do you mean, because they have no ability to compete, they should have made a move to eradicate superior platforms before it became obvious that their ad product is a waste of money?

blueben 16y ago

A small correction. These are Google's customers. Facebook is the one trying to steal them away.