I don't disagree with you at all. Segment your market. Focus on the most lucrative group first. When you have done all that, apply the usual tricks. That all i

I don't disagree with you at all. Segment your market. Focus on the most lucrative group first. When you have done all that, apply the usual tricks. That all implies that there is such a lucrative group that has the expectation to pay a handsome sum for your product. It implies that there is no competition that has already driven the price into the ground. If your product is truly novel and there is no competition, better set a higher price. You can always go lower and see how much more revenue you can get. Over time however, competition will show up and put the price closer to cost, or even below cost. Users will no longer expect to pay the older prices, so they won't - no matter how much value they get.