5 ms·
$28 would work better than $29... the main point still holds.
by csa 7y ago
$28 would work better than $29... the main point still holds.
- listenallyall 7y agoyou have no evidence for that claim... the '9' effect has been studied extensively
- goliatone 7y agoSo, $39 would work better than $28?
- deleted 7y ago[deleted]
- listenallyall 7y agoWas this comment really worth exposing the fact that you don't understand why nearly every store in America prices with 9's? But since you asked... lowering the price by $11 will require 28% more unit sales to cover the difference. Normally 28% more units would increase COGS, resulting in less profit on equivalent sales, requiring even larger unit growth, but we're talking about software here so let's ignore that. Regardless, I couldn't tell you which works better without some more data. I will bet you, however, that $39 will outperform $40 in total revenue and profit.
- csa 7y agoI think you missed my point. Whether it was 30 or 29, the idea still holds, and the idea was not optimizing to the single dollar level.
- listenallyall 7y agoNo, I didn't. If you're going to optimize the article's example, why stop halfway?