IME, blogs that develop a readership worth the time and effort (up to the author, really) are devoted to one topic or a narrow range of related topics. I'm sure

IME, blogs that develop a readership worth the time and effort (up to the author, really) are devoted to one topic or a narrow range of related topics. I'm sure we all know of a few. But people's time is limited, and competition for their attention is fierce. If -who- you reach is more important than -how many- you reach, then blogs might be the right route. I'd bet that Socrates was seldom surrounded by a crowd. Blogging doesn't require many technical skills, but it does demand that what we say is valued by those we can only hope will be back ... and that they have a way to contribute.