Yeah I was surprised by how this article tried to oversell itself as if it was revealing some fundamental secret. This stuff is marketing and pricing 101. Readi

Yeah I was surprised by how this article tried to oversell itself as if it was revealing some fundamental secret. This stuff is marketing and pricing 101. Reading that the author thinks presenting it in this way is somehow novel is a red flag for me that they aren't experts or qualified to be presenting this material, since experts and practitioners should be more than familiar enough with these tactics to know that this is like the most basic set of pricing tactics anyone would learn. What would be more powerful is a "formula" for figuring out the exact willingness to pay for a product to know what number to anchor/distract around as your target number. Figuring out willingness to pay is one of the actually hardest problems out there that a never before seen formula would be interesting for. But like, the anchoring effect? That's not even marketing 101, that's covered in AP psychology