It may be. My personal take on it is that there are many millions of dollars left on the table because people don’t do basic things like the ideas in the artic

It may be. My personal take on it is that there are many millions of dollars left on the table because people don’t do basic things like the ideas in the article. These ideas have been around since the 1980s... they are not new. That said, people still don’t implement them or implement them well.