Where have we seen this before? Attract a larger audience, more users, more customers then expect everything to scale wonderfully? I feel there is something ro

Where have we seen this before? Attract a larger audience, more users, more customers then expect everything to scale wonderfully? I feel there is something romantic about keeping things a predefined size. The corner store, the closed discussion group, the small town, the limited edition FOO. It tends to get some things right in a magical way.