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...Yet, this formula has never before been stated. That is, until now. ...page goes on to detail things that have been widely published and discussed all over
by joosters 7y ago
...Yet, this formula has never before been stated. That is, until now.
...page goes on to detail things that have been widely published and discussed all over the place.
- jkuria 7y agoThe independent findings have been published but no one had put them into a cohesive whole "formula". All the technologies Tesla uses existed but no one had created a Tesla :)
- csa 7y agoAll of these ideas were discussed in a pricing seminar I had in the early 90s. For anyone who has studied pricing the least bit, these ideas, even put all into one page, are not particularly novel. The hard part, imho, is to get people to actually believe these ideas work. As replies on this thread show, there are doubters even though these ideas are just pricing fundamentals.
- vikramkr 7y agoYeah I was surprised by how this article tried to oversell itself as if it was revealing some fundamental secret. This stuff is marketing and pricing 101. Reading that the author thinks presenting it in this way is somehow novel is a red flag for me that they aren't experts or qualified to be presenting this material, since experts and practitioners should be more than familiar enough with these tactics to know that this is like the most basic set of pricing tactics anyone would learn. What would be more powerful is a "formula" for figuring out the exact willingness to pay for a product to know what number to anchor/distract around as your target number. Figuring out willingness to pay is one of the actually hardest problems out there that a never before seen formula would be interesting for. But like, the anchoring effect? That's not even marketing 101, that's covered in AP psychology