Re: #4, Disruptive Mindset - I'm reading Christensen's third book on disruption, where he talks about 1. the "shield" of asymmetric motivation (competitors don'

Re: #4, Disruptive Mindset - I'm reading Christensen's third book on disruption, where he talks about 1. the "shield" of asymmetric motivation (competitors don't care about this market - but you do); and 2. the "sword" of asymmetric skills (where over time, you build up the skills of making your technology work, reaching your customers, and making money out of the business model - but your competitor hasn't). And I'm thinking it may be applicable like this: 1. work on creating a product/service that you personally would find interesting and worthwhile as a user. This automatically won't be what the established companies are doing (it's boring); yet will have some benefit to it, even if the initial version doesn't yet exhibit it. 2. find customers who also value that, and serve them. Work hard at making the business work.