This is pretty bad advice: the more imp thing is figuring out pricing plans that increases consumption and scale. These are games you play after you figure that

This is pretty bad advice: the more imp thing is figuring out pricing plans that increases consumption and scale. These are games you play after you figure that out. 10% boost is cool, expontential and magnitudes growth is your real business. Ex: can you get a tier for light users that converts when they're ready, goes up as they get addicted and happier, and then again as they go pro? Are the numbers aligned with their constraints/need/journey? Playing with color order matters way less and wastes your time from figuring this kind of stuff out. In contrast, for this hack stuff, the a/b testing people have realized for most co's, a lot of work to maintain for only limited benefits, so only do when you make enough money to layer on the maintenance $ for the limited lift.