A long time ago, I had a personal blog and posted to it regularly. Nobody read it. I rarely got comments. Some of my wife's friends wanted to read it, so one o

A long time ago, I had a personal blog and posted to it regularly. Nobody read it. I rarely got comments. Some of my wife's friends wanted to read it, so one of them imported the RSS feed into Livejournal and I discovered it one day. Surprise, there were lots of comments on "my" LJ account and people upset I wasn't answering their questions. That was a lesson to me that owning the place I publish content isn't as important as being where my audience is, at least if I want people to read it. At the time¸ it was Livejournal. Today, it's social media.