> ...But instead they prefer to use Twitter or other social networks. Why is this so? Is it the effort? Discovery. Go to where your audience is. It is much mu

> ...But instead they prefer to use Twitter or other social networks. Why is this so? Is it the effort? Discovery. Go to where your audience is. It is much much easier on platforms such as Twitter, Medium, (Substack?) etc, not so much on your own site and blog. You can "get to market", garner an audience and submit a post quicker on these platforms.