The higher you get, the harder you fall. Their foundation is built upon false assumptions of invincibility and permanence. People WILL leave when something 'coo

The higher you get, the harder you fall. Their foundation is built upon false assumptions of invincibility and permanence. People WILL leave when something 'cooler' and/or 'smarter' is created. Facebook is not exempt from this basic fact of business. People are fickle and are converted with the right words, images, and features. Facebook has an Achilles heel that can't be overlooked, that is it's complete dependence on people sharing as much as they can with as many people as possible. That is going to eventually turn something that was once clean and simple into something cluttered and complex. It's already happening... Another major factor, they have hit their ceiling for media attention. They have actually broken it and are now starting to get on some people's nerves. It's only natural...it happened to Apple and Google too. Remember how innocent and perfect they once seemed? P.S. (I am not a "Facebook hater" or anti-Zuckerberg. I respect the founder and his baby. This is just plain obvious to me.)