This has nothing to do with the government. FHM could have made suggestions/recommendations earlier than when they did it, when it comes to physical distancing,

This has nothing to do with the government. FHM could have made suggestions/recommendations earlier than when they did it, when it comes to physical distancing, maximum group size, behavior in restaurants, public transport, care homes, or even the usage of masks in public (which still isn't even close to be encouraged). I've been following the situation in various countries, and it became strikingly evident how FHM was late with pretty much every single eventually recommended counter-measure - presumably because they didn't see evidence yet (or, alternative explanation: On purpose, as part of the high-risk herd immunity strategy, which does obviously require many people to get infected). It's a beautiful thing that recommendations (instead of law enforcement on the streets threatening with fines) work good enough for large parts of the Swedish population. But then everything still comes down to the quality and effects of the recommendations.