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This is something that's been bugging me for a while that I could never put a label on. It appears "Corporate Memphis" [1] is a popular catchall term for this s

by twalla 6y ago

This is something that's been bugging me for a while that I could never put a label on. It appears "Corporate Memphis" [1] is a popular catchall term for this style. I think the comparison is apt because not only do they both share an affinity for the hypercolorful and simple geometric forms - they also both strike me as something that you can immediately place as the product of a certain time, which is really just a nice way for saying this stuff is going to look super dated just like the works of the original Memphis Design Movement [2]. [1] https://www.are.na/claire-l-evans/corporate-memphis https://www.are.na/claire-l-evans/corporate-memphis [2] https://www.curbed.com/2017/6/23/15864234/furniture-memphis-design-ettore-sottsass https://www.curbed.com/2017/6/23/15864234/furniture-memphis-...

kome 6y ago
Memphis stuff looks really cool to be honest - because it was, and it still is, an outsider style, never accepted for real. but "Corporate Memphis" is such a great definition! “Tracking the illustration style of choice in our tech dystopia” ahaha
faizshah 6y ago
Web 2.0 already looks insanely dated, I think we're turning another corner right now as well with Material. It's pretty fun to click through bootstrap 1-4 and see some changes like the buttons slowly lose their gradient then their outline until by 4 they are just totally flat: https://bootstrapdocs.com/v1.4.0/examples/hero.html https://bootstrapdocs.com/v1.4.0/examples/hero.html https://getbootstrap.com/2.3.2/examples/hero.html https://getbootstrap.com/2.3.2/examples/hero.html https://getbootstrap.com/docs/3.3/examples/jumbotron/ https://getbootstrap.com/docs/3.3/examples/jumbotron/ https://getbootstrap.com/docs/4.4/examples/jumbotron/ https://getbootstrap.com/docs/4.4/examples/jumbotron/
bradknowles 6y ago
No Thanks, I Fucking Hate, Loathe, and Despise It. I’m a child of the 80s, I love Alessi design, but I think maybe this guy would have done the world a favor if he had left the planet by the end of the 70’s.
mc32 6y ago
You say is hyper colorized but elsewhere even in the article it’s claimed the style is a bit dull... “ The vector-based style, characterized by flat colors, simple shapes and a pared-down color palette...” The Industry Standard, Red Herring and Business 2.0 probably had some effect on its taking root.
- twalla 6y ago
  I think "simple shapes and a pared-down color palette" is actually a better descriptor than I used. Even though the palette drawn from in both styles is limited I think there's still a heavy emphasis on color, if that makes any sense. I wouldn't describe either style as dull or muted, I think in this sense the "pared-down" palette refers to the lack of shading or gradients in many of these designs.

by twalla 6y ago

kome 6y ago

Memphis stuff looks really cool to be honest - because it was, and it still is, an outsider style, never accepted for real. but "Corporate Memphis" is such a great definition! “Tracking the illustration style of choice in our tech dystopia” ahaha

faizshah 6y ago

Web 2.0 already looks insanely dated, I think we're turning another corner right now as well with Material. It's pretty fun to click through bootstrap 1-4 and see some changes like the buttons slowly lose their gradient then their outline until by 4 they are just totally flat: https://bootstrapdocs.com/v1.4.0/examples/hero.html https://bootstrapdocs.com/v1.4.0/examples/hero.html https://getbootstrap.com/2.3.2/examples/hero.html https://getbootstrap.com/2.3.2/examples/hero.html https://getbootstrap.com/docs/3.3/examples/jumbotron/ https://getbootstrap.com/docs/3.3/examples/jumbotron/ https://getbootstrap.com/docs/4.4/examples/jumbotron/ https://getbootstrap.com/docs/4.4/examples/jumbotron/

bradknowles 6y ago

No Thanks, I Fucking Hate, Loathe, and Despise It. I’m a child of the 80s, I love Alessi design, but I think maybe this guy would have done the world a favor if he had left the planet by the end of the 70’s.

mc32 6y ago

You say is hyper colorized but elsewhere even in the article it’s claimed the style is a bit dull... “ The vector-based style, characterized by flat colors, simple shapes and a pared-down color palette...” The Industry Standard, Red Herring and Business 2.0 probably had some effect on its taking root.

twalla 6y ago
I think "simple shapes and a pared-down color palette" is actually a better descriptor than I used. Even though the palette drawn from in both styles is limited I think there's still a heavy emphasis on color, if that makes any sense. I wouldn't describe either style as dull or muted, I think in this sense the "pared-down" palette refers to the lack of shading or gradients in many of these designs.