I don't know, it feels like they are telling people who recognize the quality and potential of the service and who want to support them to go fuck themselves.

I don't know, it feels like they are telling people who recognize the quality and potential of the service and who want to support them to go fuck themselves. What about the people who want to be your voluntary missionaries and spread the word and love? Give them something to vent their appreciation with. Even 37signals realized that Jeff Bezos had something to offer them and let him invest. I'm not calling hubris as much as saying that there are some human resources to be used for both parties' benefit.