They are trying to reduce sales of non-essential products by X% without raising prices; my suggestion is to raise prices until sales naturally reduce by X%. Si

They are trying to reduce sales of non-essential products by X% without raising prices; my suggestion is to raise prices until sales naturally reduce by X%. Since in both instances sales are reduced to the same number but in my scenario prices are higher, my scenario leads to increased profits versus their current approach. Granted I didn't phrase it particularly well.