I left Google a few months ago, but I can speak to (1). I never worked on search directly, and of course I'm speaking only for myself. > 1. As someone general

I left Google a few months ago, but I can speak to (1). I never worked on search directly, and of course I'm speaking only for myself. > 1. As someone generally frustrated with the quality of the search results I get on Google, is improving search quality seen as any kind of priority within the company? Search quality is kind of Google's secret sauce, so it doesn't get talked about a lot. But here's one public example of a huge engineering task that ultimately led to improved search results: https://www.blog.google/products/search/search-language-understanding-bert/ https://www.blog.google/products/search/search-language-unde... Using BERT in search is about much more than plugging an algorithm into the query pipeline. Google is one of the main contributors to the field of deep learning, and developed BERT. And Google also designed and built an entirely new chip (TPUs) to run this model in production. I believe that you're not seeing improvements. And changing things without breaking other people is always hard, but particularly hard on software that billions of people use many times a day like Google search. That slows things down for sure. Honestly I was amazed they managed to roll out BERT on TPUs for search despite those obstacles. That should show a little bit of how committed they are to improving things.