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How do you even define "non-wasted ads"? One ad = one buy? One ad = one interested person? Targeted ads, even imperfectly-targeted ones, are "less wasted" than
by virgilp 7y ago
How do you even define "non-wasted ads"? One ad = one buy? One ad = one interested person?
Targeted ads, even imperfectly-targeted ones, are "less wasted" than other kinds of ads. They are not perfect, by far (thankfully, if I may add so!), but "not good enough?" Come on, what exactly is good enough, then?
- annoyingnoob 7y ago>Targeted ads, even imperfectly-targeted ones, are "less wasted" than other kinds of ads. How do you know that your 'targeting' is working? If you target females how do you measure how many females saw the ad? Targeted ads should go to the targeted audience or they likely went to waste - at least the advertiser didn't get what they paid for. The quality of your targeted audiences matters to your advertising customers.
- virgilp 7y agoYou get better conversion, in aggregate.
- annoyingnoob 7y agoEven if that is true it comes at the expense of a lower signal to noise ratio - you are adding noise.