Fair enough, I was definitely thinking medium-size B2B and up, where the people you're dealing with while trying to sell the product are (probably) not the inte

Fair enough, I was definitely thinking medium-size B2B and up, where the people you're dealing with while trying to sell the product are (probably) not the internal stakeholders who want to buy it (i.e. procurement, IT/security, etc) It also depends on what you're selling of course. My experience is in data management solutions (including PII data), and standards/requirements can be pretty demanding in that world.