> Something that is scalable, is easy to use from a technical perspective and also easy to use by humans? That's exactly what we have right now. This is a bus

> Something that is scalable, is easy to use from a technical perspective and also easy to use by humans? That's exactly what we have right now. This is a business/culture/government/economics problem—not a technical one. As long as the end goal of the system is "type in a string of text on any computer connected to the internet, and get the same result[1]", we're going to have issues like this. When I got my first domain name, the cost was $100 for two years (and $50/year thereafter). At that price, no one thought of squatting on any but the most lucrative domain names—certainly not mass-registering thousands of domains and holding on to them for years. I don't want to go back to those prices, but those are the sorts of parameters that impact the domain name market. [1] Yes, there non-public zones, geo-routing, etc. But as long as we define "result" as "exactly what the organization controlling that substring wants you to get" I think it works.