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The "Trusted by great teams" section of your homepage lists companies like "Slack", how did you convince them to start using your product?
by faeyanpiraat 7y ago
The "Trusted by great teams" section of your homepage lists companies like "Slack", how did you convince them to start using your product?
- justusthane 7y agoWhenever I see these, I suspect it's more along the lines of someone at Slack is using this product.
- exotree 7y agoThis is a correct way to interpret it. Just an email address sign up is usually used as enough justification to make the statement.
- yllus 7y agoI guess we only have anecdotal evidence to go on here, but except for exactly one case I've always seen the organizations I work for get and wait for a positive response to their request before they display our logo. Does everyone else's experience really differ on this?
- Colex 7y agoI have had exactly the same experience in my previous (and in my current) startup. I would never add the logo of a client without their consent. (maybe some don't follow that logic)
- lonelappde 7y agoYou aren't thinking like a growth hacker.
- akjssdk 7y agoIt is probably someone with a Slack corporate email address who signed up. At least, that is how most startups seem to define 'used by'...
- lonelappde 7y agoThose are presumed fake, unless the other company posts a testimonial or signs a full name to the claim.
- mgadams3 7y agoI only chose teams to put on the website that really use it regularly. We have a bunch more logos of the type others here describe that I could have chosen but that's dumb. Two teams at Slack currently use Grain. Behzod runs research and has been tweeting about his use of Grain a decent amount lately: https://twitter.com/beh_zod/status/1250900606073442305 https://twitter.com/beh_zod/status/1250900606073442305 https://twitter.com/beh_zod/status/1248740029901332481 https://twitter.com/beh_zod/status/1248740029901332481 Here's Jason from Podium: https://twitter.com/jregb/status/1250995517724585985 https://twitter.com/jregb/status/1250995517724585985 Here's Dustin from Lambda School (not one of the logos): https://twitter.com/dustint314/status/1250948975202426880 https://twitter.com/dustint314/status/1250948975202426880 But the actual answer to your question of how is that it took a long time to build something they wanted to use. We've been building a version of Grain for about 15 months now, about 6 months on the product we just released and 9 months on a version we threw away. Eventually we built up word or mouth of happy users that refer other teams. It's a grind to get real teams to adopt anything but it is possible with continued effort.