4 ms·
#2 and #3 are probably true for enterprise but definitely not true for SME B2B. Source: we’ve been targeting that niche (15-500 employee companies) for 8 years.
by ghiculescu 7y ago
#2 and #3 are probably true for enterprise but definitely not true for SME B2B. Source: we’ve been targeting that niche (15-500 employee companies) for 8 years. Have made two experienced sales hires both in the last year, and dont have any standards certifications. Most businesses are very reasonable and just want you to solve their problems.
- sbarre 7y agoFair enough, I was definitely thinking medium-size B2B and up, where the people you're dealing with while trying to sell the product are (probably) not the internal stakeholders who want to buy it (i.e. procurement, IT/security, etc) It also depends on what you're selling of course. My experience is in data management solutions (including PII data), and standards/requirements can be pretty demanding in that world.