4 ms·
We blew about 10k per event to be an exhibitor at trade shows. It was like speed dating for customers. We landed one good customer that way and scrambled to d
by devenson 6y ago
We blew about 10k per event to be an exhibitor at trade shows. It was like speed dating for customers. We landed one good customer that way and scrambled to deliver, but ultimately it was a worth it. You learn what the customers care about and how to pitch very quickly.
- devenson 6y agoAlso, it was a consultant with that first customer who brought us in, he could see the value despite the rough edges, and was willing to take the risk.