Back when gopro first introduced 4k video on their cameras, it was an impressive feat for the price compared with the many thousand+ dollar cameras available at

Back when gopro first introduced 4k video on their cameras, it was an impressive feat for the price compared with the many thousand+ dollar cameras available at the time. Most midrange+ phones these days can do 4k video. Sure they don't have a wide angle lense, but that is something like a $30 purchase on your favorite eretailer. The problem is that gopro is still selling the same midrange sony sensors, and expecting a premium. If they were doing 8k@60 FPS, then they would have something that could command the price premium vs the dozens of competitors that have discovered sony sensor+cheap SOC+battery = action cam. Or for that matter, they could move into the mirrorless camera market, but they are only releasing gimicky UI upgrades and drones to attach your camera while wondering why a lot of people are just buying cellphone mounts for their bikes/etc. So why exactly are the gopro's so darn expensive given its just using an off the shelf Sony IMX277 sensor (https://gethypoxic.com/blogs/technical/gopro-hero7-teardown https://gethypoxic.com/blogs/technical/gopro-hero7-teardown) and a super low-end SOC?