> the only company loyalty they have is to Groupon themselves. And Living Social, and Crowd Cut, and DealPulp, and ValPak, and Eversave, and Mamapedia, etc. T

> the only company loyalty they have is to Groupon themselves. And Living Social, and Crowd Cut, and DealPulp, and ValPak, and Eversave, and Mamapedia, etc. The people who you describe don't have any exclusive loyalty to Groupon; it's just another one of the dozen emails they get every morning with a possible deal. The main advantage that Groupon has over these competitors is that "Groupon" has come to be genericized as a term for a group-buying deal. My wife never says, "Let's use that DealPulp I got last week." She says "I have a Groupon for 50% off, so let's go to Santorini for supper," even if it was a Living Social or Crowd Cut deal.