I don't agree, I don't see the value for businesses in a fundamental shift in the demand curve any more than 1 euro hamburgers have that goal. Getting more cust

I don't agree, I don't see the value for businesses in a fundamental shift in the demand curve any more than 1 euro hamburgers have that goal. Getting more customers in the door is a customer acquisition tool, hopefully getting those customers to return; or even better, upselling them something. It's not part of a fundamental change in pricing strategy, it's a short-term marketing tool.