It sounds like you're not very familiar with their core offerings (action cameras). They're much more than just a rebranded and marked up generic. I fly racing

It sounds like you're not very familiar with their core offerings (action cameras). They're much more than just a rebranded and marked up generic. I fly racing/freestyle drones, and in this space action cams get broken a lot. Yet everyone is still strapping GoPros onto them anyway. This is because if you care about image quality in the action cam form factor there is no substitute. The image quality coming from a GoPro is leagues above anything else in the space. They have no real competitors that even remotely touch their quality/size ratio. About once a year a competitor comes along and everyone rejoices 'yay finally a GoPro alternative' and then its a major flop because it just isn't comparable. Their new cameras have excellent stabilization built in as well, setting them even further away from the pack.