I heard that GoPro hasn't been doing well in the past couple years [1]. Did they ever transition out of their "badge re-engineering" approach to products ? [1]

I heard that GoPro hasn't been doing well in the past couple years [1]. Did they ever transition out of their "badge re-engineering" approach to products ? [1]. https://www.youtube.com/watch?v=1qa1tGmi5g4 https://www.youtube.com/watch?v=1qa1tGmi5g4