2 ways to get richer, earn more or spend less. That said, as you get bigger, you earn more. ad networks pay higher rates as you get more traffic. So I wouldn'

2 ways to get richer, earn more or spend less. That said, as you get bigger, you earn more. ad networks pay higher rates as you get more traffic. So I wouldn't dismiss the business model right away. Looking at the traffic curve on that site, it was going up a lot at the end. I bet the bulk was made recently.