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Isn't the model that you as a publisher get paid based on the bidding of the advertisers and Google takes a percentage? So if they make your ads perform better
by t0mas88 7y ago
Isn't the model that you as a publisher get paid based on the bidding of the advertisers and Google takes a percentage? So if they make your ads perform better (read: probably make them more annoying to your visitors), then the advertisers will pay more and both Google and you will get a higher fee.
So this thing is probably good for the short-term AdSense revenue of the publisher, and bad for visitors and thus the long-term use of the site. (Or maybe just good for adblocker install rates)