I have a limited understanding of this but I think the goal is to have a complete developer ecosystem. When most software was deployed to Windows desktops, they

I have a limited understanding of this but I think the goal is to have a complete developer ecosystem. When most software was deployed to Windows desktops, they owned the developer environment - Visual Studio. Now most software is written and deployed on the cloud, but not their cloud. But they could make the dev experience compelling and easy - write your code in VS Code, which automaticallgy integrates with Github. Github is mostly free until you're a large company so why not use it. Of course you need to run CI and Github makes that easy so go ahead and add a single file to configure that. Now you have a build artifact ready to deploy on github. Would you like to click a single button and have that deployed to Azure? They'll also throw in monitoring if you do it. Azure bills is the pot of gold at the end of the developer experience rainbow. But this is just speculation. I don't understand business very well.