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Maybe the travel, restaurant etc industries have stopped paying for clicks so Google gets less cash? My work cut down on PPC by a lot and we spent a lot of mone

Maybe the travel, restaurant etc industries have stopped paying for clicks so Google gets less cash? My work cut down on PPC by a lot and we spent a lot of money on it.

jhwang5 6y ago
One color I would add - hearing the tax season deadline moving to July drastically reduced the ad spend from tax filing software services companies. Of course, ad spend is also just down overall.
DeathArrow 6y ago
So what? They have enough money to last trough years of economic depression. Long term plans might be as important as short term plans, or more important. They don't send a good signal to investors. Micromanaging makes sense when you are in deep trouble - see LA Times. Is Google in trouble? I believe not. Yet they send the message they are in trouble.
- varjag 6y ago
  As this crisis has illustrated, early inaction can get you into later trouble.