It doesn't have to cross them. Showing a black screen won't burn it in. The problem is illuminated areas that stay that way for too long. The dvd logo itself ju

It doesn't have to cross them. Showing a black screen won't burn it in. The problem is illuminated areas that stay that way for too long. The dvd logo itself just can't be in the same spot. They probably could have just had the tv turn off/show nothing. Maybe it would have confused users not knowing that the tv was still on.