People might be consuming 10x advertising but 1) people can't go out to the store and buy what's being advertised or use it outside after it's been boughts and

People might be consuming 10x advertising but 1) people can't go out to the store and buy what's being advertised or use it outside after it's been boughts and 2) a lot of people are freshly unemployed or terrified about being unemployed in the near future and are not going to buy anything nonessential. Therefore, their ad impressions are worth less and so companies are spending much, much less on advertising.