4 ms·

A lot of people are on Facebook and Instagram all day, stalking friends because there is not much else to do. There are only so many Google searches I can do i

by ronyeh 7y ago

A lot of people are on Facebook and Instagram all day, stalking friends because there is not much else to do. There are only so many Google searches I can do in a day. Many of them end on Amazon where I may or may not purchase something.

deleted 7y ago
[deleted]
hobofan 7y ago
It doesn't matter much if they spend much time on their platforms now if advertisers stop advertising everywhere.
- csallen 7y ago
  Exactly right. For example, many media organizations right now are reporting record traffic numbers, but are struggling to make ends meet as advertisers pull out.
  - Robelius 7y ago
    Is there actually any numbers people can point towards? I’ve read similar comments over different forum postings about advertisers tending to cut advertising during times like these to help their financials. And it makes sense to me. But now I’m sitting here, just wondering if anyone has actually looked at numbers during other financial downturns. Or is it just some catching conversation that’s been kicking off....maybe I need to go outside and smell some fresh air.
    - tpxl 7y ago
      There have been a couple of articles recently about this: "L.A. Times to Furlough Workers as Ad Revenue ‘Nearly Eliminated’" https://news.ycombinator.com/item?id=22872711 https://news.ycombinator.com/item?id=22872711 "As YouTube traffic soars, YouTubers say pay is plummeting" https://news.ycombinator.com/item?id=22856324 https://news.ycombinator.com/item?id=22856324
    - deleted 7y ago
      [deleted]
    - hobofan 7y ago
      Even apart from the advertisement coming from the platform, most creators (podcast/Youtube) that I follow report that their direct ad placements have basically dropped to 0 and the only ones they have running now were negotiated pre-pandemic.
    - samspenc 7y ago
      WSJ: Facebook Usage Soars, But Online Advertising Plunges https://www.wsj.com/articles/facebook-warns-that-skyrocketing-usage-wont-lead-to-increased-revenue-11585083493 https://www.wsj.com/articles/facebook-warns-that-skyrocketin... WSJ: Facebook Ad Rates Fall as Coronavirus Undermines Spending https://www.wsj.com/articles/facebook-ad-rates-fall-as-coronavirus-undermines-spending-11586530801 https://www.wsj.com/articles/facebook-ad-rates-fall-as-coron... Bloomberg: Facebook’s Ads Business Weakening Despite Surge in Usage https://www.bloombergquint.com/technology/facebook-says-ads-business-weakening-despite-surge-in-usage https://www.bloombergquint.com/technology/facebook-says-ads-...
- Bombthecat 7y ago
  People are not working, hence no money. (less money to spent) advertising doesn't make much sense except your target are the wealthy working (or not working class)
Insanity 7y ago
But YouTube traffic must have increased, and Android app usage as well.. Google is more than a search engine
- dannyw 7y ago
  YouTube is maybe... <10% of Google? Facebook, Instagram, and WhatsApp... is >90% of Facebook.
- cruano 7y ago
  Traffic yes, a lot People advertising on youtube is the problem, that number is only going down

by ronyeh 7y ago

deleted 7y ago

[deleted]

hobofan 7y ago

It doesn't matter much if they spend much time on their platforms now if advertisers stop advertising everywhere.

csallen 7y ago
Exactly right. For example, many media organizations right now are reporting record traffic numbers, but are struggling to make ends meet as advertisers pull out.
- Robelius 7y ago
  Is there actually any numbers people can point towards? I’ve read similar comments over different forum postings about advertisers tending to cut advertising during times like these to help their financials. And it makes sense to me. But now I’m sitting here, just wondering if anyone has actually looked at numbers during other financial downturns. Or is it just some catching conversation that’s been kicking off....maybe I need to go outside and smell some fresh air.
  - tpxl 7y ago
    There have been a couple of articles recently about this: "L.A. Times to Furlough Workers as Ad Revenue ‘Nearly Eliminated’" https://news.ycombinator.com/item?id=22872711 https://news.ycombinator.com/item?id=22872711 "As YouTube traffic soars, YouTubers say pay is plummeting" https://news.ycombinator.com/item?id=22856324 https://news.ycombinator.com/item?id=22856324
  - deleted 7y ago
    [deleted]
  - hobofan 7y ago
    Even apart from the advertisement coming from the platform, most creators (podcast/Youtube) that I follow report that their direct ad placements have basically dropped to 0 and the only ones they have running now were negotiated pre-pandemic.
  - samspenc 7y ago
    WSJ: Facebook Usage Soars, But Online Advertising Plunges https://www.wsj.com/articles/facebook-warns-that-skyrocketing-usage-wont-lead-to-increased-revenue-11585083493 https://www.wsj.com/articles/facebook-warns-that-skyrocketin... WSJ: Facebook Ad Rates Fall as Coronavirus Undermines Spending https://www.wsj.com/articles/facebook-ad-rates-fall-as-coronavirus-undermines-spending-11586530801 https://www.wsj.com/articles/facebook-ad-rates-fall-as-coron... Bloomberg: Facebook’s Ads Business Weakening Despite Surge in Usage https://www.bloombergquint.com/technology/facebook-says-ads-business-weakening-despite-surge-in-usage https://www.bloombergquint.com/technology/facebook-says-ads-...
Bombthecat 7y ago
People are not working, hence no money. (less money to spent) advertising doesn't make much sense except your target are the wealthy working (or not working class)

Insanity 7y ago

But YouTube traffic must have increased, and Android app usage as well.. Google is more than a search engine

dannyw 7y ago
YouTube is maybe... <10% of Google? Facebook, Instagram, and WhatsApp... is >90% of Facebook.
cruano 7y ago
Traffic yes, a lot People advertising on youtube is the problem, that number is only going down