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This is super interesting. I never thought of search ads from the lens of storytelling, only from the lens of click through. Interesting that a lot of SEO-built
by aabhay 7y ago
This is super interesting. I never thought of search ads from the lens of storytelling, only from the lens of click through. Interesting that a lot of SEO-built brands have no way to even reach customers to repair brand now, since search volume is so down.
- eitally 7y agoI suspect this is one of the reasons advertising on Instagram is going gangbusters. The combo of better targeting + a format that naturally lends itself to storytelling makes for a much more compelling advertising platform.