3 ms·
Ah, yeah, can confirm the travel segment cratered into the ground. I can see adwords being an unpopular product overall at the moment. It's just an awful format
by kenhwang 7y ago
Ah, yeah, can confirm the travel segment cratered into the ground. I can see adwords being an unpopular product overall at the moment. It's just an awful format for rebranding/storytelling/marketing.
- aabhay 7y agoThis is super interesting. I never thought of search ads from the lens of storytelling, only from the lens of click through. Interesting that a lot of SEO-built brands have no way to even reach customers to repair brand now, since search volume is so down.
- eitally 7y agoI suspect this is one of the reasons advertising on Instagram is going gangbusters. The combo of better targeting + a format that naturally lends itself to storytelling makes for a much more compelling advertising platform.