Assuming you are targeting the correct market for your work (which other commenters have addressed), then you need to let basic supply/demand gauge your pricing

Assuming you are targeting the correct market for your work (which other commenters have addressed), then you need to let basic supply/demand gauge your pricing. So the question to ask yourself is this: do you have enough work? If you have more work than you want, raise your prices until you have less work. If you have less than you want, consider lowering your prices. If you are already taking less than you feel you should, then focus directly on who you are targeting and how you are approaching them.