I think Amazon is prioritizing based on product category. That's entirely reasonable given the size of their catalog. The problem is, any single category will

I think Amazon is prioritizing based on product category. That's entirely reasonable given the size of their catalog. The problem is, any single category will have any number of non-essential items along with the essential ones. Case-in-point was a D*ldo just mentioned by John Oliver on Last Week Tonight that Amazon is shipping. As I understand it, sex toys are categorised under "Health and Personal Care" (or something similar) so it makes sense that this category is still shipping with priority. Side note: I think there's a valid (no doubt controversial) argument that while sex toys are not "essential", they are indeed helpful at time when everyone is confined to their homes for literally months on end. But that's another debate.