Wrong. Fail. You have THREE seconds to capture someone's attention before they yank the back button and go back to surfing funny cats. The human brain is very

Wrong. Fail. You have THREE seconds to capture someone's attention before they yank the back button and go back to surfing funny cats. The human brain is very lazy, it is constantly trying to put every situation in a box. An easy-to-understand box. An "I get it" box, so it can move on. We talk about this over and over here, but "what's the fire burning in someone's pants that makes them want to use your site right this second?" Now figure out how to polish that into a small snippet of text that instantly draws folks into why the site exists. Maybe: "Bored to tears waiting for someone good to kick your ass at Countertrike 2? Good, you're just come home." Plaster that on the homepage. Then walk the person through exactly what they need to do. Step 1, step 2, step 3. Pretend we are all idiots. And then it's game on.