An implication of this is that labeling groups you disagree with may actually serve to strengthen their commitment to that disagreement. I.e. calling someone a

An implication of this is that labeling groups you disagree with may actually serve to strengthen their commitment to that disagreement. I.e. calling someone a climate change denier or an anti-vaxxer, groups them with other people with the same misconceptions, and strengthens their commitment to the ideas because it's now a commitment to their group.