> I honestly didn't follow your Google search/wifi example. Sorry, wasn't clear there. I generally don't think the 'match' thresholds need to be that high for

> I honestly didn't follow your Google search/wifi example. Sorry, wasn't clear there. I generally don't think the 'match' thresholds need to be that high for effective (in terms of dollars earned vs spent) targeted ads. In the google example: if a friend comes over a searches for designer watches odds are the whole IP/home is a decent enough target for designer watches.