This is like the Overton window of phone sizes. Customer: "We like small form factors, like the SE" Apple: "Here's a 'small' phone, it's the new SE" Customer

This is like the Overton window of phone sizes. Customer: "We like small form factors, like the SE" Apple: "Here's a 'small' phone, it's the new SE" Customer: "Didn't you just make the other phones... larger?" Apple: "No, this is what small means now. Good day to you!"