Nice one. Just think about the user/consumer in any of these things. Does the thing I'm building help them, or only help the company I'm working for? Be pragma

Nice one. Just think about the user/consumer in any of these things. Does the thing I'm building help them, or only help the company I'm working for? Be pragmatic. If the company provides a good service but doesn't survive, then that good service no longer exists! Some amount of optimisation for sales is likely necessary, but I think there's a line where things turn user-hostile, even in subtle ways.