I think this is excellent timing. Those due for upgrading their phones while being wary of the current state of the economy and their own cash flow situation,

I think this is excellent timing. Those due for upgrading their phones while being wary of the current state of the economy and their own cash flow situation, can just going for this phone, and not bother about upgrading for an another 3-4 years. Also a great way for Apple to widen their funnel for first time iPhone / Apple customers!