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Good point. It just seemed odd to me they would subsidize a print edition, but I guess it was for the advertising. We never opened the blue bag except to recycl
by pgrote 6y ago
Good point. It just seemed odd to me they would subsidize a print edition, but I guess it was for the advertising. We never opened the blue bag except to recycle the paper.
- CydeWeys 6y agoYou've got it exactly right. A print edition is worth a lot more to them in advertising revenue than the digital edition, so it costs less to the customer, even when you factor in the additional cost of printing and distribution. All those local advertising circulars are biiiiig business.