Not sure how saying "This one product is better than the other" is brand loyalty... I mean, they could have added "in my opinion", but I don't think it's too h

Not sure how saying "This one product is better than the other" is brand loyalty... I mean, they could have added "in my opinion", but I don't think it's too hard to assume they're referring to their opinion and not unilaterally declaring their word as law?