Purdue mislead doctors, and the public, in several different ways. They said that their medication was unlikely to lead to addiction if used to treat pain. The

Purdue mislead doctors, and the public, in several different ways. They said that their medication was unlikely to lead to addiction if used to treat pain. They said their medication was less likely to lead to addiction than other opioids. They knew some doctors were prescribing vast quantities of opioids - far more than even Purdue recommended as treatment for pain. They used a variety of marketing to doctors and to members of the public, and some of that was designed to evade regulation of marketing. They used stealth marketing methods such as employing physicians to speak at conferences without disclosure. They interfered with the creation of treatment guidance. They used front groups. They targeted vulnerable and wealthy populations. They concealed what they knew about the addictiveness of their product. They concealed what they knew about the efficacy of their product (people may tolerate an addictive medication if it increases function. Purdue knew their meds didn't increase function for many patients.) There's a huge list of absolutely scumbag behaviour from that company, and we need to recognise their part in driving death and misery to millions of Americans.