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Could the LA Times run on your Adsense revenue?
by generalpass 6y ago
Could the LA Times run on your Adsense revenue?
- TekMol 6y agoThis must be a misunderstanding. Let me rephrase my question: Why did the LA Times revenue get "nearly eliminated" while I don't see a change at all? The ads I see on my website seem to advertise all kinds of random stuff, so it is not like I am targeting a specific niche. Maybe some other HN users with websites that feature ads can chime in and tell their experience?
- chvid 6y agoThere was an earlier discussion here of youtubers seeing traffic growth but total revenue drop hinting at lower advertisement through Google as well. But "nearly eliminated" sounds like a lot.
- maxerickson 6y agoHow likely is it that there is a tranche of higher paying ads that you were already not seeing?
- generalpass 6y agoMy understanding is AdSense is based on click-throughs and sales, which will be more reader-dependent than product-dependent. How do you feel your reader demographic stacks up against the LA Times? AdSense tends to be only certain types of advertisers. I can't say that I've ever seen a concert ticket or movie advertisement in an AdSense window, but I've also been running ad blocking tools for quite some time now. At larger revenue levels, a lot of advertising deals may be more direct. For example, perhaps a major band advertises their show dates directly with the Times. Bands are currently putting the kibosh on their tours, so all of that revenue goes to zero.
- CydeWeys 6y agoYou're not even in the position to see the change, is the issue. The cost per click on all these ads could be way down from what it was a couple months ago and you'd have no idea.